OOD and Newil & Bau make everyday life extraordinary

At Newil & Bau, we believe that small details create great experiences. In N&B homes, even the hand soap is a carefully chosen design piece that brings a fragrant atmosphere to your home.

When we talk about interiors, the conversation often focuses on things like light, color palettes, or materials. But one powerful element in shaping the mood of a home is often overlooked: scent. A scent can make a space feel welcoming, calming, or energizing – and it often leaves a lasting impression.

At Newil & Bau, we believe that details matter. Newil is in the details is more than a slogan – it’s the heart of our design philosophy. We want every sense to be met with something meaningful when stepping into a new home.

That’s why we’ve partnered with Finnish design soap brand OOD. Their soaps are made from 100% natural ingredients and scented exclusively with pure essential oils. Every new homeowner will be greeted with an elegant OOD hand soap and a set of hand towels as a welcoming gift.

 

Emotions and Scent Memories

You might’ve noticed it in a trendy restaurant or café: the soap in the restroom stands out. A thick glass bottle next to a brass faucet, fresh flowers, and soft towels. You pump a drop of soap into your hands, and instantly – a scent that stops you in your tracks. Something aromatic and herbal, perhaps a hint of cedar? The foam is rich and silky. The moment feels surprisingly luxurious, almost intimate. The scent lingers on your skin, and you return to your table strangely refreshed. You find yourself thinking: I need this at home.

Scent has a unique effect on us. It travels directly to the brain’s limbic system – the part responsible for emotions and memories. A pleasant, aromatic fragrance can instantly calm or uplift you. A good scent isn’t just a bonus – it’s a powerful way to enhance wellbeing and comfort.

It’s no surprise that design soaps have become a phenomenon in recent years. A beautiful hand soap can elevate a bathroom instantly and transport you to your dream restaurant or luxury hotel with just one use.

 

Scent Makes a Home

Though small and often unnoticed, hand soap says a lot about a home and its owner. Soaps are no longer just hygiene products – they’ve become part of holistic interior design. The soap on your kitchen or bathroom counter reflects what you value. Does it fit the decor? Is the scent carefully chosen? How and where was it made?

For aesthetes, a well-designed hand soap is just as important as a carefully chosen light fixture or the perfect coffee cup. A beautiful everyday object adds a sense of luxury to the ordinary. A fragrant, stylish home signals meaning and care. It tells a story of presence and mindful living.

There’s something almost therapeutic about coming home after a long day and being welcomed by a familiar, calming scent. A good-smelling home leaves a lasting impression on guests – but most importantly, it impacts how we feel ourselves. Scent completes a home the same way perfume completes a personal style.

 

OOD – A Design-Forward Daily Choice

OOD is more than just a soap brand – it’s a statement. Beauty and sustainability don’t have to be at odds; they can complement each other. The brand’s philosophy is rooted in ethics, aesthetics, and material awareness. OOD soaps are plastic-free, refillable, and made from natural ingredients. Their signature scent combines orange, rosemary, and cedar. The bottle itself is minimalist and graphic – a design object in its own right.

OOD stands for Objects of Desire – items that aren’t just practical but express the kind of lifestyle we aspire to: mindful, beautiful, and sensory.

It’s no coincidence that residents of Meander and 76&Piha have already begun ordering refill packs for their gifted bottles. When design meets daily rituals, quality becomes addictive – objects of desire, indeed.

Discover more at oodcare.com